Looking ahead to your career in dentistry, one begins to think of the major aspects that surround a practitioner’s life. Between working one-on-one with patients, running your small business, marketing your future practice (making sure to be aware of new trends and technologies in the marketplace), and increasing your skills, it can seem like nothing can go at the wayside. But have you thought lately about photography, and specifically how much of an important factor it plays in dentistry?
Photography’s use in dentistry cannot be understated. When it comes to practice marketing, no better tool is at the dentist’s disposal. With so much weight put on new business and production, constantly working towards getting new patients in while retaining existing patients, photography can be a good way to communicate directly towards healthcare consumers and support a healthy online presence.
A recent presentation from Dr. Jack Griffin, well-respected clinician, author, and educator entitled, “Excellence in Digital Photography & Case Acceptance,” explains how quality photographs support your future practice and help you communicate effectively with your patients. Here’s how to use dental photography to help market your future dental practice:
Photos Over Words
You don’t want to drive a text-heavy marketing message, as consumers and visitors will not be too keen on sticking around to read all your information. In this fast-paced world of social media, it’s challenging to keep users and visitors on your content for long. Lead with photos and let them do the talking. If they’re of good quality and the text adds in pertinent details about the type of care provided, you’ll be queued up to engage visitors.
Keeping with the times and being optimized for mobile browsers is key. With smartphones and so many easily distracting elements to online usage and screen time, it’s important to hook the consumers in right away with photos to keep them on your practice website or social accounts. With Instagram and other photo-centric apps and technologies at the forefront of current trends, it’s easy to see why taking and developing good quality photos will help you win over your fans and followers. Not only does it allow you to establish your bona fides as a clinician, but photos also allow you to demonstrate the personality of the practice and its staff when posted for convenient viewing.
If you have a knack for design, then there are plenty of opportunities to have some fun with your practice marketing and content! Build a logo or structure your future practice on color schemes or designs. For holidays or other important events, give your colors and design a nice upgrade to welcome the coming traditions. Consistency in keeping to a theme or major design tactic will allow better flow when it comes to your marketing principals. If this is not a skill set you have, there are experienced dental website designers and consultants to guide your vision to the desktops and mobile devices of your prospective patients. Request a referral to a provider and start from there.
It’s easy to forget about how much marketing plays a huge role in the success of your future practice. However, it’s one of the most important ways you are going to get new patients to schedule appointments and build your practice. Compared to your clinical training, it’s not that hard to do! Be aware of how visual marketing has become and you will have great ideas of how to best evoke the philosophies and culture of your future practice. Have fun with it!